Por qué los conciertos son el mejor punto de contacto con tu consumidor

The biggest mistake brands make when they want to work with artists is starting with follower count. It’s understandable: it’s the easiest thing to measure. But it’s almost never the[…]

La diferencia entre aparecer y pertenecer

El nuevo estándar del marketing de marca

Para marcas que quieren hacerlo bien

There’s a statistic that should worry any marketing director: 86% of millennials say they can tell when they’re being sold to. And when they identify it, the effectiveness of the[…]

Marketing has changed. What worked ten years ago is losing effectiveness at a pace that’s alarming marketing directors worldwide. Consumers have become experts at ignoring advertising. So what is the[…]