Some collaborations work as advertising. Others work as culture. Morat x Adidas was the latter.
In 2025, Adidas chose Morat as one of the faces of a campaign that coincided with one of the biggest moments in Colombian football: the launch of the new away jersey for the Colombian national team ahead of the 2026 World Cup. The band appeared wearing the jersey with a message that said it all: “No matter the territory, pride travels with us.”
That’s not the language of an endorsement. It’s the language of a brand that chose wisely who to trust with its story.
Morat isn’t just a band. They’re one of the most genuine stories in Latin pop: four friends from Bogota who used to hand out CDs around the city and ended up filling stadiums in 14 countries, breaking 3 Guinness World Records on their Los Estadios Tour, and releasing their fifth album, Ya es manana, among the 10 most pre-saved albums on Spotify worldwide.
For Adidas: a brand that has spent decades building bridges between sport and culture: Morat had exactly what was needed: artistic credibility, a massive and loyal fanbase, and a story that resonated with Colombian pride. Nothing felt forced. Football, music, and the country already lived in the same universe.
The collaboration also included the Adidas Superstar campaign, where Morat connected the launch of the classic model with their own musical era. The phrase that circulated on social media said it all: “With Adidas Superstar we went back for a while to our ‘Si ayer fuera hoy’ era. There’s nothing more YEM than coming back. Coming back to then keep going.”
That’s high-level brand integration. Not the artist holding a product. The artist connecting that product with their own creative universe in a way that fans receive as a natural extension of who they are.
What made Morat x Adidas great was coherence. Two worlds that already shared values: Colombian pride, authenticity, building from the inside: telling a story together at the right moment. At LNK FOR BRANDS, that’s how we work. We don’t connect brands with artists based on follower counts. We connect them because they have something genuinely in common.
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