Brand Linkups
5 min
TIMØ x Libertario
The Iced Latte That Sounded Off in Colombia, Mexico, and Costa Rica Simultaneously
The Iced Latte That Sounded Off in Colombia, Mexico, and Costa Rica Simultaneously
On January 22, 2026, Libertario Coffee Roasters launched a drink that didn’t exist before at their stores in Bogota, Medellin, and Cartagena: a pistachio iced latte with oat milk, a shot of espresso, and almond crumble. Simultaneously, TIMØ was premiering their single ‘No Hay Que Llorar,’ the final preview from their second album, Canto Pa No Llorar. It wasn’t a coincidence. It was a collaboration designed so that music and coffee would tell the same story at the same time.
What made this case special wasn’t just the idea, but the reach. The collaboration arrived simultaneously in Mexico City and San Jose, Costa Rica. For three months, fans of the band could walk into any Libertario store in those cities and order the TIMØ latte: a drink that didn’t just have a name. It had a story, a song, and the emotional universe of a band that speaks about heartbreak, self-esteem, and moving forward.
TIMØ is a Latin Grammy-nominated Colombian trio that builds its identity around emotional honesty. Libertario isn’t just any coffee chain. It’s a third-wave brand with careful aesthetics and a presence in key Latin American cities. The match between the two isn’t just demographic. It’s cultural. And that’s what makes this type of collaboration work.
A latte isn’t just a latte when a TIMØ fan orders it at the exact moment they’re listening to the new album. It’s a point of contact between the brand and an emotion. And that can’t be achieved with any other advertising format.
© 2025 LNK For Brands. All rights reserved. Built by Digital Tailwind.