{"id":21965,"date":"2026-06-28T18:46:06","date_gmt":"2026-06-28T18:46:06","guid":{"rendered":"https:\/\/lnkforbrands.com\/?p=21965"},"modified":"2026-07-15T03:52:39","modified_gmt":"2026-07-15T03:52:39","slug":"muerdeme-x-costenit%d0%b0","status":"publish","type":"post","link":"https:\/\/lnkforbrands.com\/es\/muerdeme-x-costenit%d0%b0\/","title":{"rendered":"Muerdeme x Coste\u00f1ita"},"content":{"rendered":"<p><strong>El 3 de diciembre de 2025, Juanes lanz\u00f3 'Mu\u00e9rdeme', su colaboraci\u00f3n con Bomba Est\u00e9reo. En menos de 48 horas, el video acumul\u00f3 m\u00e1s de 66.000 vistas en YouTube. La cr\u00edtica lo celebr\u00f3. Rolling Stone lo destac\u00f3. Y en alg\u00fan momento de ese video, grabado en las calles tropicales y coloridas de Santa Marta, aparece Coste\u00f1ita. No como un anuncio. Como parte de la escena. Eso es product placement bien hecho. Y es exactamente lo que LNK FOR BRANDS gestion\u00f3.<\/strong><\/p>\n<h2>Por qu\u00e9 'Mu\u00e9rdeme' era la canci\u00f3n correcta<\/h2>\n<p>'Mu\u00e9rdeme' es una cumbia retro que Juanes describi\u00f3 como una 'cumbia sexy', inspirada en el sonido de Medell\u00edn de los a\u00f1os 60 y 70 pero con armon\u00edas pop contempor\u00e1neas. El video, filmado en Santa Marta por Diego Cadavid y Mario Alzate, muestra a Juanes y a Li Saumet de Bomba Est\u00e9reo recorriendo las calles caribe\u00f1as. Colores vivos, mar, fiesta. El ambiente perfecto para una cerveza que lleva el Caribe colombiano en su nombre. Coste\u00f1ita no podr\u00eda haber encontrado un contexto m\u00e1s coherente con su identidad si lo hubiera dise\u00f1ado desde cero. Y en cierta forma, as\u00ed fue.<\/p>\n<h2>Qu\u00e9 es el product placement en video musical y por qu\u00e9 funciona<\/h2>\n<p>Lo que hace que el placement de Coste\u00f1ita en 'Mu\u00e9rdeme' funcione es la coherencia total entre el universo de la canci\u00f3n y el universo de la marca. No es una cerveza europea apareciendo en un video de cumbia por casualidad. Es la cerveza del Caribe colombiano apareciendo en un video que celebra exactamente esa cultura. El consumidor no lo filtra como publicidad. Lo procesa como parte del mundo que est\u00e1 viendo.<\/p>\n<h2>El peso de Juanes como plataforma<\/h2>\n<p>Juanes no es solo un artista. Es, seg\u00fan Billboard y Rolling Stone, el artista m\u00e1s influyente del rock latino del siglo XXI. M\u00e1s de 29 premios Grammy y Latin Grammy. M\u00e1s de 20 mil millones de reproducciones acumuladas. Cuando Coste\u00f1ita aparece en el video de Juanes, est\u00e1 apareciendo en una pieza cultural que millones de personas en toda Am\u00e9rica Latina van a consumir, compartir y recordar. Ese nivel de plataforma no se consigue con presupuesto de pauta. Se consigue cuando est\u00e1s en el lugar correcto, con la marca correcta, en el momento correcto. Eso es lo que construimos en LNK FOR BRANDS.<\/p>","protected":false},"excerpt":{"rendered":"<p>On December 3, 2025, Juanes released &#8216;Muerdeme,&#8217; his collaboration with Bomba Estereo. In less than 48 hours, the video accumulated more than 66,000 views on YouTube. Critics celebrated it. Rolling Stone highlighted it. And somewhere in that video: filmed on the tropical, colorful streets of Santa Marta: Costeni\u0442\u0430 appears. Not as an ad. As part [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20752,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[72],"tags":[],"class_list":["post-21965","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-linkups"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Muerdeme x Coste\u00f1ita - LNK FOR BRANDS<\/title>\n<meta name=\"description\" content=\"On December 3, 2025, Juanes released &#039;Muerdeme,&#039; his collaboration with Bomba Estereo. 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