{"id":21961,"date":"2026-06-28T18:44:41","date_gmt":"2026-06-28T18:44:41","guid":{"rendered":"https:\/\/lnkforbrands.com\/?p=21961"},"modified":"2026-07-15T03:53:46","modified_gmt":"2026-07-15T03:53:46","slug":"ela-taubert-x-banco-falabella","status":"publish","type":"post","link":"https:\/\/lnkforbrands.com\/es\/ela-taubert-x-banco-falabella\/","title":{"rendered":"Ela Taubert x Banco Falabella"},"content":{"rendered":"<p><strong>Los bancos tienen uno de los retos m\u00e1s dif\u00edciles del marketing moderno: c\u00f3mo dejar de verse como instituciones y empezar a verse como parte de la vida de las personas. Especialmente de los j\u00f3venes, que tienen una relaci\u00f3n cada vez m\u00e1s distante con las instituciones financieras tradicionales. Banco Falabella lo entendi\u00f3. Y eligi\u00f3 a Ela Taubert para construir ese puente.<\/strong><\/p>\n<h2>La m\u00fasica como puente entre un banco y sus clientes<\/h2>\n<p>Banco Falabella se vincul\u00f3 como partner del concierto de Ela Taubert, conectando su marca con uno de los momentos culturales m\u00e1s relevantes para la audiencia joven colombiana en 2025. Una artista que acaba de ganar el Latin Grammy, que llena salas, que tiene una fanbase emocionalmente comprometida con su m\u00fasica. Para un banco que quiere posicionarse como relevante para esa misma generaci\u00f3n, no hay plataforma m\u00e1s poderosa.<\/p>\n<h2>Por qu\u00e9 los bancos necesitan hacer esto<\/h2>\n<p>Las fintechs y los neobancos han ganado terreno precisamente porque se comunican de una forma m\u00e1s cercana y cultural. Los bancos tradicionales que quieren competir en ese espacio necesitan aparecer donde est\u00e1 su consumidor, en los momentos que le importan, de una forma que se sienta genuina. La m\u00fasica, y espec\u00edficamente los conciertos de artistas con los que esa audiencia tiene una conexi\u00f3n emocional real, es uno de los caminos m\u00e1s directos hacia esa relevancia.<\/p>\n<p>La alianza Ela Taubert x Banco Falabella es un ejemplo del tipo de partnerships que veremos crecer en el sector financiero latinoamericano en los pr\u00f3ximos a\u00f1os. Las marcas que entiendan eso primero tendr\u00e1n una ventaja competitiva que es muy dif\u00edcil de replicar.<\/p>","protected":false},"excerpt":{"rendered":"<p>Banks face one of the hardest challenges in modern marketing: how to stop looking like institutions and start feeling like part of people&#8217;s lives. Especially for young people, who have an increasingly distant relationship with traditional financial institutions. Banco Falabella understood this. And they chose Ela Taubert to build that bridge. Music as a Bridge [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":18983,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[72],"tags":[],"class_list":["post-21961","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-linkups"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ela Taubert x Banco Falabella - LNK FOR BRANDS<\/title>\n<meta name=\"description\" content=\"Banks face one of the hardest challenges in modern marketing: how to stop looking like institutions and start feeling like part of people&#039;s\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lnkforbrands.com\/es\/ela-taubert-x-banco-falabella\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ela Taubert x Banco Falabella - 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