{"id":21955,"date":"2026-06-28T18:40:50","date_gmt":"2026-06-28T18:40:50","guid":{"rendered":"https:\/\/lnkforbrands.com\/?p=21955"},"modified":"2026-07-15T03:58:12","modified_gmt":"2026-07-15T03:58:12","slug":"morat-x-volvo","status":"publish","type":"post","link":"https:\/\/lnkforbrands.com\/es\/morat-x-volvo\/","title":{"rendered":"Morat x Volvo"},"content":{"rendered":"<p><strong>Una marca de lujo escandinava. Una banda bogotana que lleva m\u00e1s de una d\u00e9cada construyendo una de las historias m\u00e1s genuinas del pop latinoamericano. A primera vista, el match no es obvio. Pero cuando se mira bien, tiene toda la l\u00f3gica del mundo.<\/strong><\/p>\n<p>Volvo Cars Colombia, representada por Astara, eligi\u00f3 a Morat para lanzar el EX30, su SUV compacto 100% el\u00e9ctrico, en el mercado colombiano y latinoamericano.<\/p>\n<h2>El EX30 encuentra su lugar en un concierto hist\u00f3rico<\/h2>\n<p>La colaboraci\u00f3n empez\u00f3 en El Camp\u00edn de Bogot\u00e1, durante la gira Los Estadios Tour de Morat: m\u00e1s de 90.000 fans que agotaron las entradas en 24 horas. Volvo estuvo presente tanto en el exterior como en el interior del estadio. \u00c1ngela Bol\u00edvar, Gerente de Mercadeo de Volvo Cars Colombia, lo dijo sin rodeos: \"Queremos que el Volvo EX30 se convierta en el carro de sus sue\u00f1os. Es un autom\u00f3vil minimalista, tecnol\u00f3gico, sostenible y 100% el\u00e9ctrico, se alinea perfectamente con la tem\u00e1tica de los sue\u00f1os del concierto.\"<\/p>\n<p>Luego vino la campa\u00f1a regional: contenido exclusivo, activaciones en vivo y experiencias inmersivas en varias ciudades de Am\u00e9rica Latina durante 2025, siempre con la m\u00fasica de Morat como hilo conductor.<\/p>\n<h2>Por qu\u00e9 esta alianza tiene sentido m\u00e1s all\u00e1 del marketing<\/h2>\n<p>Volvo lleva d\u00e9cadas posicion\u00e1ndose en torno a la seguridad, el dise\u00f1o consciente y la sostenibilidad. Morat lleva m\u00e1s de una d\u00e9cada construyendo una narrativa sobre los momentos que definen la vida. Sus letras hablan de exactamente lo mismo que Volvo quiere comunicar con el EX30. \"Esta conexi\u00f3n es aut\u00e9ntica, pues las letras de la banda, que hablan de los momentos que marcan la vida, son el reflejo perfecto del prop\u00f3sito del EX30\", comunic\u00f3 Volvo en el lanzamiento oficial.<\/p>\n<p>Morat no solo le dio visibilidad al EX30. Le dio un universo emocional. Le dio la audiencia correcta en el momento correcto. Y lo hizo de una forma que no se sinti\u00f3 como publicidad, porque no lo era.<\/p>","protected":false},"excerpt":{"rendered":"<p>A Scandinavian luxury brand. A Bogota band with over a decade building one of the most genuine stories in Latin pop. At first glance, the match isn&#8217;t obvious. But when you look closer, it makes perfect sense. Volvo Cars Colombia, represented by Astara, chose Morat to launch the EX30, its 100% electric compact SUV, in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":18980,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[72],"tags":[],"class_list":["post-21955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-linkups"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Morat x Volvo - LNK FOR BRANDS<\/title>\n<meta name=\"description\" content=\"Discover the unique collaboration between Morat and Volvo Cars Colombia for the launch of the EX30 electric SUV in Latin America.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lnkforbrands.com\/es\/morat-x-volvo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Morat x Volvo - 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