{"id":21951,"date":"2026-06-28T18:39:26","date_gmt":"2026-06-28T18:39:26","guid":{"rendered":"https:\/\/lnkforbrands.com\/?p=21951"},"modified":"2026-07-15T03:55:37","modified_gmt":"2026-07-15T03:55:37","slug":"timo-x-koaj","status":"publish","type":"post","link":"https:\/\/lnkforbrands.com\/es\/timo-x-koaj\/","title":{"rendered":"TIM\u00d8 x KOAJ"},"content":{"rendered":"<p><strong>KOAJ lleva m\u00e1s de ocho a\u00f1os siendo el aliado oficial de moda del Festival Est\u00e9reo Picnic. Cada a\u00f1o lanza la colecci\u00f3n oficial del festival, instala una tienda dentro del recinto, y conecta a miles de asistentes con prendas que se convierten en recuerdos del evento. Pero en 2026, decidieron hacer algo diferente. Algo que nunca hab\u00edan hecho antes.<\/strong><\/p>\n<h2>La primera colaboraci\u00f3n musical de KOAJ<\/h2>\n<p>Para presentar la colecci\u00f3n oficial del Est\u00e9reo Picnic 2026, KOAJ no hizo un lookbook. No hizo un shoot de fotos. Hizo un video musical con TIM\u00d8.<\/p>\n<p>Fue la primera vez que la marca un\u00eda moda y m\u00fasica desde la creaci\u00f3n conjunta con un artista: no como un endorsement donde el artista aparece con la ropa, sino como una colaboraci\u00f3n real donde la m\u00fasica y la colecci\u00f3n nacen del mismo proceso creativo.<\/p>\n<p>El resultado fue una pieza audiovisual donde la colecci\u00f3n no aparec\u00eda como producto. Aparec\u00eda como parte de la narrativa, como un elemento que reforzaba los conceptos de conexi\u00f3n y expresi\u00f3n presentes en la canci\u00f3n de TIM\u00d8.<\/p>\n<h2>\u00bfPor qu\u00e9 TIM\u00d8?<\/h2>\n<p>TIM\u00d8 es uno de los artistas colombianos que mejor encarna la est\u00e9tica del festival: urbana, libre, con identidad propia. Su universo musical y visual habla directamente con la audiencia joven que asiste al Est\u00e9reo Picnic y que consume moda de forma diferente a las generaciones anteriores.<\/p>\n<h2>Por qu\u00e9 este formato importa<\/h2>\n<p>Un video musical que integra una colecci\u00f3n de moda no es publicidad convencional. Es contenido que la gente consume voluntariamente, que comparte en redes, que asocia con una experiencia emocional. Ese es exactamente el tipo de impacto que las marcas buscan pero pocas saben c\u00f3mo construir. El Est\u00e9reo Picnic 2026 esperaba m\u00e1s de 30.000 personas en la tienda de KOAJ durante los tres d\u00edas del evento. Muchos de ellos ya hab\u00edan visto el video musical antes de llegar.<\/p>","protected":false},"excerpt":{"rendered":"<p>KOAJ has been the official fashion partner of the Estereo Picnic Festival for over eight years. Every year they launch the official festival collection, set up a store inside the venue, and connect thousands of attendees with pieces that become memories of the event. But in 2026, they decided to do something different: something they [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20769,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[72],"tags":[],"class_list":["post-21951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-linkups"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TIM\u00d8 x KOAJ - LNK FOR BRANDS<\/title>\n<meta name=\"description\" content=\"To present the official Estereo Picnic 2026 collection, KOAJ didn&#039;t make a lookbook. 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