{"id":21176,"date":"2026-05-22T03:31:03","date_gmt":"2026-05-22T03:31:03","guid":{"rendered":"https:\/\/lnkforbrands.com\/?p=21176"},"modified":"2026-05-22T04:53:41","modified_gmt":"2026-05-22T04:53:41","slug":"morat-x-coca-cola","status":"publish","type":"post","link":"https:\/\/lnkforbrands.com\/en\/morat-x-coca-cola\/","title":{"rendered":"Morat x Coca-Cola: empanadas, m\u00fasica y el poder de los momentos compartidos"},"content":{"rendered":"<div style=\"background: #222; padding: 20px; color: #ffffff;\">\n<p style=\"color: #ffffff;\">Hay marcas que cuentan historias sobre sus productos. Y hay marcas que cuentan historias sobre las personas. Coca-Cola siempre ha sido de las segundas. Y cuando eligi\u00f3 a Morat para contar una historia colombiana, el resultado fue una campa\u00f1a que no parec\u00eda publicidad.<\/p>\n<h2 style=\"color: #ffffff;\">La campa\u00f1a Foodmarks: m\u00e1s que un anuncio, una experiencia<\/h2>\n<p style=\"color: #ffffff;\">Coca-Cola lanz\u00f3 en Colombia la campa\u00f1a Foodmarks: una celebraci\u00f3n de los lugares y momentos que quedan grabados en la memoria gracias a la comida, las emociones y una Coca-Cola. En Colombia tom\u00f3 una forma completamente local.<\/p>\n<p style=\"color: #ffffff;\">El Foodmark colombiano era el restaurante Saudade: un local de empanadas en La Candelaria, la zona universitaria de Bogot\u00e1, que marc\u00f3 la historia de Morat en sus a\u00f1os de estudiantes. Antes del \u00e9xito, antes de los estadios, estaban las empanadas de Saudade.<\/p>\n<p style=\"color: #ffffff;\">La activaci\u00f3n fue concreta y memorable: un foodtruck con las empanadas favoritas de Morat recorri\u00f3 Bogot\u00e1 durante 5 semanas, pasando por 22 locaciones diferentes, llevando esa historia directamente a los consumidores. No un video. Una experiencia real.<\/p>\n<h2 style=\"color: #ffffff;\">Coke Studio: m\u00fasica en vivo y conexi\u00f3n directa con los fans<\/h2>\n<p style=\"color: #ffffff;\">A trav\u00e9s de su plataforma Coke Studio, Coca-Cola organiz\u00f3 la Listening Party del nuevo \u00e1lbum de Morat, Ya es ma\u00f1ana, en el Movistar Arena de Bogot\u00e1. 927 personas fueron las primeras en el mundo en escuchar el disco de la banda. No compraron entradas. Las ganaron siendo fans de Coca-Cola. Eso es live marketing bien ejecutado: la marca no interrumpe la experiencia musical. La hace posible.<\/p>\n<h2 style=\"color: #ffffff;\">El poder de los valores compartidos<\/h2>\n<p style=\"color: #ffffff;\">Coca-Cola y Morat comparten el mismo territorio emocional: momentos de conexi\u00f3n, alegr\u00eda y pertenencia. Cuando esos valores se expresan de forma aut\u00e9ntica, el consumidor no los filtra como publicidad. Los recibe como parte de la cultura. Y eso, en t\u00e9rminos de construcci\u00f3n de marca, no tiene precio.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Hay marcas que cuentan historias sobre sus productos. Y hay marcas que cuentan historias sobre las personas. Coca-Cola siempre ha sido de las segundas. Y cuando eligi\u00f3 a Morat para contar una historia colombiana, el resultado fue una campa\u00f1a que no parec\u00eda publicidad. La campa\u00f1a Foodmarks: m\u00e1s que un anuncio, una experiencia Coca-Cola lanz\u00f3 en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20759,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[72],"tags":[],"class_list":["post-21176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-linkups"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Morat x Coca-Cola: empanadas, m\u00fasica y el poder de los momentos compartidos - LNK FOR BRANDS<\/title>\n<meta name=\"description\" content=\"En 2025, Adidas eligi\u00f3 a Morat como uno de los rostros de una campa\u00f1a que coincidi\u00f3 con uno de los momentos m\u00e1s grandes del f\u00fatbol colombiano\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lnkforbrands.com\/en\/morat-x-coca-cola\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Morat x Coca-Cola: empanadas, m\u00fasica y el poder de los momentos compartidos - LNK FOR BRANDS\" \/>\n<meta property=\"og:description\" content=\"En 2025, Adidas eligi\u00f3 a Morat como uno de los rostros de una campa\u00f1a que coincidi\u00f3 con uno de los momentos m\u00e1s grandes del f\u00fatbol colombiano\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lnkforbrands.com\/en\/morat-x-coca-cola\/\" \/>\n<meta property=\"og:site_name\" content=\"LNK FOR BRANDS\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-22T03:31:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-22T04:53:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lnkforbrands.com\/wp-content\/uploads\/2026\/03\/BANNER_MORAT-X-COCA-COLA.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1720\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Lnk For brands\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lnk For brands\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/lnkforbrands.com\\\/morat-x-coca-cola\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/lnkforbrands.com\\\/morat-x-coca-cola\\\/\"},\"author\":{\"name\":\"Lnk For brands\",\"@id\":\"https:\\\/\\\/lnkforbrands.com\\\/#\\\/schema\\\/person\\\/38a568339a5f73cd9802050cf03ca3fe\"},\"headline\":\"Morat x Coca-Cola: empanadas, m\u00fasica y el poder de los momentos compartidos\",\"datePublished\":\"2026-05-22T03:31:03+00:00\",\"dateModified\":\"2026-05-22T04:53:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/lnkforbrands.com\\\/morat-x-coca-cola\\\/\"},\"wordCount\":324,\"publisher\":{\"@id\":\"https:\\\/\\\/lnkforbrands.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/lnkforbrands.com\\\/morat-x-coca-cola\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/lnkforbrands.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/BANNER_MORAT-X-COCA-COLA.webp\",\"articleSection\":[\"Brand Linkups\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/lnkforbrands.com\\\/morat-x-coca-cola\\\/\",\"url\":\"https:\\\/\\\/lnkforbrands.com\\\/morat-x-coca-cola\\\/\",\"name\":\"Morat x Coca-Cola: empanadas, m\u00fasica y el poder de los momentos compartidos - LNK FOR BRANDS\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/lnkforbrands.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/lnkforbrands.com\\\/morat-x-coca-cola\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/lnkforbrands.com\\\/morat-x-coca-cola\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/lnkforbrands.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/BANNER_MORAT-X-COCA-COLA.webp\",\"datePublished\":\"2026-05-22T03:31:03+00:00\",\"dateModified\":\"2026-05-22T04:53:41+00:00\",\"description\":\"En 2025, Adidas eligi\u00f3 a Morat como uno de los rostros de una campa\u00f1a que coincidi\u00f3 con uno de los momentos m\u00e1s grandes del f\u00fatbol colombiano\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/lnkforbrands.com\\\/morat-x-coca-cola\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/lnkforbrands.com\\\/morat-x-coca-cola\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/lnkforbrands.com\\\/morat-x-coca-cola\\\/#primaryimage\",\"url\":\"https:\\\/\\\/lnkforbrands.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/BANNER_MORAT-X-COCA-COLA.webp\",\"contentUrl\":\"https:\\\/\\\/lnkforbrands.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/BANNER_MORAT-X-COCA-COLA.webp\",\"width\":1720,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/lnkforbrands.com\\\/morat-x-coca-cola\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/lnkforbrands.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Morat x Coca-Cola: empanadas, m\u00fasica y el poder de los momentos compartidos\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/lnkforbrands.com\\\/#website\",\"url\":\"https:\\\/\\\/lnkforbrands.com\\\/\",\"name\":\"LNK FOR BRANDS\",\"description\":\"creative agency specialized in developing partnerships between artists, brands, and live shows across Latin America.\",\"publisher\":{\"@id\":\"https:\\\/\\\/lnkforbrands.com\\\/#organization\"},\"alternateName\":\"LNK for Brands\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/lnkforbrands.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/lnkforbrands.com\\\/#organization\",\"name\":\"LNK FOR BRANDS\",\"url\":\"https:\\\/\\\/lnkforbrands.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/lnkforbrands.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/lnkforbrands.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/SEO_LOGO.webp\",\"contentUrl\":\"https:\\\/\\\/lnkforbrands.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/SEO_LOGO.webp\",\"width\":200,\"height\":200,\"caption\":\"LNK FOR BRANDS\"},\"image\":{\"@id\":\"https:\\\/\\\/lnkforbrands.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/lnkforbrands\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/lnk-for-brands\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/lnkforbrands.com\\\/#\\\/schema\\\/person\\\/38a568339a5f73cd9802050cf03ca3fe\",\"name\":\"Lnk For brands\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/474e7e9858aa2df78e5c336e062e3981073b6c7bb697153202915576088217be?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/474e7e9858aa2df78e5c336e062e3981073b6c7bb697153202915576088217be?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/474e7e9858aa2df78e5c336e062e3981073b6c7bb697153202915576088217be?s=96&d=mm&r=g\",\"caption\":\"Lnk For brands\"},\"sameAs\":[\"https:\\\/\\\/lnkforbrands.com\"],\"url\":\"https:\\\/\\\/lnkforbrands.com\\\/en\\\/author\\\/904485pwpadmin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Morat x Coca-Cola: empanadas, m\u00fasica y el poder de los momentos compartidos - LNK FOR BRANDS","description":"En 2025, Adidas eligi\u00f3 a Morat como uno de los rostros de una campa\u00f1a que coincidi\u00f3 con uno de los momentos m\u00e1s grandes del f\u00fatbol colombiano","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lnkforbrands.com\/en\/morat-x-coca-cola\/","og_locale":"en_US","og_type":"article","og_title":"Morat x Coca-Cola: empanadas, m\u00fasica y el poder de los momentos compartidos - LNK FOR BRANDS","og_description":"En 2025, Adidas eligi\u00f3 a Morat como uno de los rostros de una campa\u00f1a que coincidi\u00f3 con uno de los momentos m\u00e1s grandes del f\u00fatbol colombiano","og_url":"https:\/\/lnkforbrands.com\/en\/morat-x-coca-cola\/","og_site_name":"LNK FOR BRANDS","article_published_time":"2026-05-22T03:31:03+00:00","article_modified_time":"2026-05-22T04:53:41+00:00","og_image":[{"width":1720,"height":800,"url":"https:\/\/lnkforbrands.com\/wp-content\/uploads\/2026\/03\/BANNER_MORAT-X-COCA-COLA.webp","type":"image\/webp"}],"author":"Lnk For brands","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lnk For brands","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/lnkforbrands.com\/morat-x-coca-cola\/#article","isPartOf":{"@id":"https:\/\/lnkforbrands.com\/morat-x-coca-cola\/"},"author":{"name":"Lnk For brands","@id":"https:\/\/lnkforbrands.com\/#\/schema\/person\/38a568339a5f73cd9802050cf03ca3fe"},"headline":"Morat x Coca-Cola: empanadas, m\u00fasica y el poder de los momentos compartidos","datePublished":"2026-05-22T03:31:03+00:00","dateModified":"2026-05-22T04:53:41+00:00","mainEntityOfPage":{"@id":"https:\/\/lnkforbrands.com\/morat-x-coca-cola\/"},"wordCount":324,"publisher":{"@id":"https:\/\/lnkforbrands.com\/#organization"},"image":{"@id":"https:\/\/lnkforbrands.com\/morat-x-coca-cola\/#primaryimage"},"thumbnailUrl":"https:\/\/lnkforbrands.com\/wp-content\/uploads\/2026\/03\/BANNER_MORAT-X-COCA-COLA.webp","articleSection":["Brand Linkups"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/lnkforbrands.com\/morat-x-coca-cola\/","url":"https:\/\/lnkforbrands.com\/morat-x-coca-cola\/","name":"Morat x Coca-Cola: empanadas, m\u00fasica y el poder de los momentos compartidos - LNK FOR BRANDS","isPartOf":{"@id":"https:\/\/lnkforbrands.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/lnkforbrands.com\/morat-x-coca-cola\/#primaryimage"},"image":{"@id":"https:\/\/lnkforbrands.com\/morat-x-coca-cola\/#primaryimage"},"thumbnailUrl":"https:\/\/lnkforbrands.com\/wp-content\/uploads\/2026\/03\/BANNER_MORAT-X-COCA-COLA.webp","datePublished":"2026-05-22T03:31:03+00:00","dateModified":"2026-05-22T04:53:41+00:00","description":"En 2025, Adidas eligi\u00f3 a Morat como uno de los rostros de una campa\u00f1a que coincidi\u00f3 con uno de los momentos m\u00e1s grandes del f\u00fatbol colombiano","breadcrumb":{"@id":"https:\/\/lnkforbrands.com\/morat-x-coca-cola\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lnkforbrands.com\/morat-x-coca-cola\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lnkforbrands.com\/morat-x-coca-cola\/#primaryimage","url":"https:\/\/lnkforbrands.com\/wp-content\/uploads\/2026\/03\/BANNER_MORAT-X-COCA-COLA.webp","contentUrl":"https:\/\/lnkforbrands.com\/wp-content\/uploads\/2026\/03\/BANNER_MORAT-X-COCA-COLA.webp","width":1720,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/lnkforbrands.com\/morat-x-coca-cola\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/lnkforbrands.com\/"},{"@type":"ListItem","position":2,"name":"Morat x Coca-Cola: empanadas, m\u00fasica y el poder de los momentos compartidos"}]},{"@type":"WebSite","@id":"https:\/\/lnkforbrands.com\/#website","url":"https:\/\/lnkforbrands.com\/","name":"LNK FOR BRANDS","description":"creative agency specialized in developing partnerships between artists, brands, and live shows across Latin America.","publisher":{"@id":"https:\/\/lnkforbrands.com\/#organization"},"alternateName":"LNK for Brands","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lnkforbrands.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/lnkforbrands.com\/#organization","name":"LNK FOR BRANDS","url":"https:\/\/lnkforbrands.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lnkforbrands.com\/#\/schema\/logo\/image\/","url":"https:\/\/lnkforbrands.com\/wp-content\/uploads\/2026\/03\/SEO_LOGO.webp","contentUrl":"https:\/\/lnkforbrands.com\/wp-content\/uploads\/2026\/03\/SEO_LOGO.webp","width":200,"height":200,"caption":"LNK FOR BRANDS"},"image":{"@id":"https:\/\/lnkforbrands.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/lnkforbrands\/","https:\/\/www.linkedin.com\/company\/lnk-for-brands\/"]},{"@type":"Person","@id":"https:\/\/lnkforbrands.com\/#\/schema\/person\/38a568339a5f73cd9802050cf03ca3fe","name":"Lnk For brands","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/474e7e9858aa2df78e5c336e062e3981073b6c7bb697153202915576088217be?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/474e7e9858aa2df78e5c336e062e3981073b6c7bb697153202915576088217be?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/474e7e9858aa2df78e5c336e062e3981073b6c7bb697153202915576088217be?s=96&d=mm&r=g","caption":"Lnk For brands"},"sameAs":["https:\/\/lnkforbrands.com"],"url":"https:\/\/lnkforbrands.com\/en\/author\/904485pwpadmin\/"}]}},"_links":{"self":[{"href":"https:\/\/lnkforbrands.com\/en\/wp-json\/wp\/v2\/posts\/21176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lnkforbrands.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lnkforbrands.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lnkforbrands.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lnkforbrands.com\/en\/wp-json\/wp\/v2\/comments?post=21176"}],"version-history":[{"count":4,"href":"https:\/\/lnkforbrands.com\/en\/wp-json\/wp\/v2\/posts\/21176\/revisions"}],"predecessor-version":[{"id":21199,"href":"https:\/\/lnkforbrands.com\/en\/wp-json\/wp\/v2\/posts\/21176\/revisions\/21199"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lnkforbrands.com\/en\/wp-json\/wp\/v2\/media\/20759"}],"wp:attachment":[{"href":"https:\/\/lnkforbrands.com\/en\/wp-json\/wp\/v2\/media?parent=21176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lnkforbrands.com\/en\/wp-json\/wp\/v2\/categories?post=21176"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lnkforbrands.com\/en\/wp-json\/wp\/v2\/tags?post=21176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}