We connect music, entertainment, and culture with the most ambitious brands in the world. We are a creative and commercial agency specialized in developing partnerships between artists, brands, and live experiences across Latin America.
We design strategies that transform artists’ tours, content, and stories into powerful communication platforms. We combine artistic vision, commercial strategy, and flawless execution to create authentic, emotional, and measurable campaigns. Our approach includes brand partnerships, live event sponsorships, and commercial representation of artists.
He has built his career at the intersection of brands, music, and entertainment, specializing in business development, commercial partnerships, and positioning strategies across Latin America. For over 12 years he has designed and led initiatives that enable companies to connect with new audiences through artists, culture, and high-impact platforms. His background includes leadership roles at Universal Music Group and GTS, where he oversaw commercial strategy for Latin America, excluding Brazil. From these positions he drove sponsorship opportunities, endorsements, licensing deals, and strategic agreements between brands and musical talent.
She brings more than two decades of experience in the live entertainment industry, with a career focused on building strategic partnerships, sponsorships, and commercial models for events, content, and cultural experiences across Latin America. She has held executive roles at companies such as Breakfast Live and IMLA de Colombia, where she has led brand relationship processes, commercial strategies, and communication projects tied to large-format shows and events. Her experience spans the commercialization and structuring of sponsorship platforms for more than 200 events, as well as projects linked to international figures such as Rafael Nadal and Roger Federer, globally recognized artists, and festivals with strong regional presence.
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